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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Bibliographic Details
Main Authors:	Kim, W. Chan, (Author), Mauborgne, Renée, (Author)
Format:	eBook
Language:	English
Published:	Boston, Massachusetts : Harvard Business Review Press, 2015.
Edition:	Expanded edition.
Subjects:	New products. Market segmentation. Electronic books.
Online Access:	View fulltext via EzAccess

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