Marketing through search optimization how people search and how to be found on the Web /

The successful Marketing Manager's tried and tested guide to maximizing and exploiting search engine opportunities.

Bibliographic Details
Main Author: Michael, Alex.
Other Authors: Salter, Ben.
Format: Electronic
Language:English
Published: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.
Edition:2nd ed.
Subjects:
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