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E-marketing concepts, methodologies, tools, and applications /

"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.

Bibliographic Details
Corporate Authors: IGI Global., Information Resources Management Association.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2012.
Subjects:
Internet marketing.
Electronic commerce.
Business strategies
Conceptualizing e-marketing
E-marketing concepts
E-marketing practices
Emerging solutions
Internet marketing
Marketing channels
Marketing strategy
New business models
Regulatory tactics
Online Access:View fulltext via EzAccess

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