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International journal of customer relationship marketing and management

"The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors an...

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Bibliographic Details
Corporate Author: IGI Global.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA), 2010-
Subjects:
Customer relations > Periodicals. > Marketing
Customer relations > Periodicals. > Management
Customer relations > Periodicals.
B2B marketing
B2C marketing
C2C marketing
CRM and customer trust
CRM and customization
CRM and personalization
CRM capabilities
CRM components
CRM implementation models
CRM in financial services
CRM in health care services
CRM in hospitality, tourism, leisure, and events management
CRM software
CRM strategies
Customer behavior
Customer relationship management
Customer loyalty
Customer retention
Customer satisfaction
Database marketing
Enterprise resource planning (ERP)
Measuring CRM performance
Mobile CRM
Online customer relationship marketing
Online community management
Online consumer behavior
Performance measurement
Relationship marketing
Sales force automation
Supply chain management (SCM)
Total customer relationship management (TCRM)
Web CRM
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