Advances in electronic marketing

"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Clarke, Irvine, 1961-, Flaherty, Theresa, 1968-
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2005.
Subjects:
Online Access:View fulltext via EzAccess