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Reinventing interactive and direct marketing leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /

Bibliographic Details
Corporate Author: Direct Marketing Association (U.S.)
Other Authors: Rapp, Stan.
Format: Electronic
Language:English
Published: New York : McGraw-Hill, c2010.
Subjects:
Interactive marketing.
Direct marketing.
Branding (Marketing)
BUSINESS & ECONOMICS > Telemarketing. > Marketing
BUSINESS & ECONOMICS > Multilevel. > Marketing
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Direct. > Marketing
BUSINESS & ECONOMICS > Internet Marketing. > E-Commerce
Electronic books.
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