E-marketing in developed and developing countries emerging practices /

"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher.

Bibliographic Details
Corporate Author: IGI Global.
Other Authors: El-Gohary, Hatem, 1970-, Eid, Riyad.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013.
Subjects:
Online Access:View fulltext via EzAccess