Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Bibliographic Details
Main Authors: Kim, W. Chan, (Author), Mauborgne, Renée, (Author)
Format: eBook
Language:English
Published: Boston, Massachusetts : Harvard Business Review Press, 2015.
Edition:Expanded edition.
Subjects:
Online Access:View fulltext via EzAccess
Description
Physical Description:1 online resource (287 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781625274502 (e-book)