Holdings: Fuzzy methods for customer relationship management and marketing

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Fuzzy methods for customer relationship management and marketing applications and classifications /

"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.

Bibliographic Details
Corporate Author:	IGI Global.
Other Authors:	Meier, Andreas, 1951-, Donzé, Laurent.
Format:	Electronic
Language:	English
Published:	Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2012.
Subjects:	Customer relations > Management. Marketing. Fuzzy logic. Customer relationship management Fuzzy clustering of Web user profiles Fuzzy data warehouse Fuzzy dynamic groups Fuzzy logic and marketing Online reputation analysis framework Fuzzy segmentation Fuzzy set theory models Social network modeling Marketing planning models
Online Access:	View fulltext via EzAccess

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