Marketing in and for a sustainable society

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thou...

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Bibliographic Details
Other Authors: Malhotra, Naresh K.
Format: Electronic
Language:English
Published: Bingley, U.K. : Emerald, 2016.
Series:Review of marketing research, v. 13
Subjects:
Online Access:Access Fulltext via EzAccess