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02155nam a2200457 i 4500 |
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EBC5182596 |
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MiAaPQ |
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m o d | |
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180209t20152015maua ob 001 0 eng d |
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|z 9781625274502
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|a 9781625274502 (e-book)
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|a (MiAaPQ)EBC5182596
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|a (Au-PeEL)EBL5182596
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|a (CaPaEBR)ebr11530139
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|a (OCoLC)1015885997
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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|a HF5415.153
|b .K56 2015
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0 |
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|a 658.575
|2 23
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1 |
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|a Kim, W. Chan,
|e author.
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1 |
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|a Blue ocean strategy :
|b how to create uncontested market space and make the competition irrelevant /
|c W. Chan Kim, Renee Mauborgne.
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| 250 |
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|a Expanded edition.
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| 264 |
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|a Boston, Massachusetts :
|b Harvard Business Review Press,
|c 2015.
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| 264 |
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|c ©2015
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| 300 |
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|a 1 online resource (287 pages) :
|b illustrations
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 526 |
0 |
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|a BA244 - Bachelor of Business Administration (Hons.) Operations Management
|z Syllabus Programme
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| 588 |
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|a Description based on online resource; title from PDF title page (ebrary, viewed February 9, 2018).
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| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a New products.
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| 650 |
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|a Market segmentation.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Mauborgne, Renée,
|e author.
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| 720 |
1 |
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|a Faculty of Business and Management
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| 720 |
1 |
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|a Atirah Ruslan
|e Requestor
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| 776 |
0 |
8 |
|i Print version:
|a Kim, W. Chan.
|t Blue ocean strategy : how to create uncontested market space and make the competition irrelevant.
|b Expanded edition.
|d Boston, Massachusetts : Harvard Business Review Press, c2015
|h xxviii, 287 pages
|z 9781625274502
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| 797 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=https://ebookcentral.proquest.com/lib/uitm-ebooks/detail.action?docID=5182596
|z View fulltext via EzAccess
|