Destination benchmarking : concepts, practices and operations /
This book evaluates different approaches to benchmarking, and their application within tourism destinations. It considers organization benchmarking (performance evaluation of a particular organization and its departments), and destination benchmarking, which involves all elements such as transport s...
Main Author: | Kozak, M. 1968- (Author) |
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Format: | eBook |
Language: | English |
Published: |
Wallingford, Oxfordshire, UK :
CABI,
2004.
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Subjects: | |
Online Access: | View fulltext via EzAccess |
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