Destination benchmarking : concepts, practices and operations /

This book evaluates different approaches to benchmarking, and their application within tourism destinations. It considers organization benchmarking (performance evaluation of a particular organization and its departments), and destination benchmarking, which involves all elements such as transport s...

Full description

Bibliographic Details
Main Author: Kozak, M. 1968- (Author)
Format: eBook
Language:English
Published: Wallingford, Oxfordshire, UK : CABI, 2004.
Subjects:
Online Access:View fulltext via EzAccess