Tourism management : analysis, behaviour and strategy /
This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools...
| Format: | eBook |
|---|---|
| Language: | English |
| Published: |
Wallingford, Oxfordshire, UK :
CABI,
2008.
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |