Destination benchmarking : concepts, practices and operations /

• Main Author: Kozak, M. 1968- (Author)
• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2004.
• Subjects: Benchmarking (Management); Tourism > Management.; Leisure, Recreation and Tourism Economics, (New March 2000); Tourism and Travel.; Techniques and Methodology.; Destinations.; Evaluation.; International tourism.; Methodology.; Tourism.; Electronic books.
• Online Access: View fulltext via EzAccess
• Physical Description: 1 online resource (xviii, 216 pages) : illustrations, charts; Also available in print format.
• Bibliography: Includes bibliographical references (pages 196-209) and index.
• Access: Access limited to subscribing institution.

This book evaluates different approaches to benchmarking, and their application within tourism destinations. It considers organization benchmarking (performance evaluation of a particular organization and its departments), and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations. Three types of benchmarking are adopted to destination benchmarking: internal, external, and generic. Both qualitative and quantitative measures are revised to operationalize internal and external destination benchmarking procedures. Limitations of destination benchmarking are also discussed. The book has 10 chapters and a subject index.