Vacation decision making /
The focus of this book is on holiday planning and decision making, which is the cornerstone of tourist behaviour and tourism marketing. The first three chapters deal with the basics, including an overview of decision-making paradigms and variables (chapter 1), a critical review of existing tourist b...
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
Wallingford, Oxfordshire, UK :
CABI,
2006.
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Subjects: | |
Online Access: | View fulltext via EzAccess |