Destination benchmarking : concepts, practices and operations /

• Main Author: Kozak, M. 1968- (Author)
• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2004.
• Subjects: Benchmarking (Management); Tourism > Management.; Leisure, Recreation and Tourism Economics, (New March 2000); Tourism and Travel.; Techniques and Methodology.; Destinations.; Evaluation.; International tourism.; Methodology.; Tourism.; Electronic books.
• Online Access: View fulltext via EzAccess

This book evaluates different approaches to benchmarking, and their application within tourism destinations. It considers organization benchmarking (performance evaluation of a particular organization and its departments), and destination benchmarking, which involves all elements such as transport s...

Table of Contents:

• Overview of Benchmarking Theory
• Evaluating Benchmarking Studies in Tourism
• Towards Destination Benchmarking
• Measures of Destination Benchmarking
• Internal Destination Benchmarking
• External Destination Benchmarking
• Generic Destination Benchmarking
• Data Collection and Analysis
• Destination Benchmarking : Characteristics and Limitations
• Conclusion.