Living the brand how to transform every member of your organization into a brand champion /

• Main Author: Ind, Nicholas.
• Corporate Author: Gale Group.
• Format: Electronic
• Language: English
• Published: London ; Philadelphia : Kogan Page, Ltd., 2007.
• Edition: 3rd ed.
• Series: Gale virtual reference library
• Subjects: Brand name products.; Business names.; Management > Employee participation.; Corporate image.
• Online Access: Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access

Demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals.

Table of Contents:

• Introduction
• I'm genuinely feeling groovy
• Living brands
• Why people need vision and values
• Why organizations need purpose and values
• Defining the brand
• Bringing the brand to life
• Sustaining the brand : stories and myths
• Measuring success
• Managing the brand
• Conclusion.