Living the brand how to transform every member of your organization into a brand champion /

• Main Author: Ind, Nicholas.
• Corporate Author: Gale Group.
• Format: Electronic
• Language: English
• Published: London ; Philadelphia : Kogan Page, Ltd., 2007.
• Edition: 3rd ed.
• Series: Gale virtual reference library
• Subjects: Brand name products.; Business names.; Management > Employee participation.; Corporate image.
• Online Access: Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
• Format: Mode of access: Internet.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9780749452803 (electronic book); 9780749450830 (hbk.); 0749450835 (hbk.)

Demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals.