Cover Image

Living the brand how to transform every member of your organization into a brand champion /

Demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals.

Bibliographic Details
Main Author: Ind, Nicholas.
Corporate Author: Gale Group.
Format: Electronic
Language:English
Published: London ; Philadelphia : Kogan Page, Ltd., 2007.
Edition:3rd ed.
Series:Gale virtual reference library
Subjects:
Brand name products.
Business names.
Management > Employee participation.
Corporate image.
Online Access:Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
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020 # # |a 9780749452803 (electronic book) 
020 # # |a 9780749450830 (hbk.) 
020 # # |a 0749450835 (hbk.) 
035 # # |a (OCoLC)496518784 
040 # # |a DLC  |c DLC  |d UKM  |d BTCTA  |d BAKER  |d BWKUK  |d BWK  |d YDXCP  |d DLC  |d MiFhGG 
100 1 # |a Ind, Nicholas. 
245 1 0 |a Living the brand  |b how to transform every member of your organization into a brand champion /  |c Nicholas Ind.  |h [electronic resource] : 
250 # # |a 3rd ed. 
260 # # |a London ;  |a Philadelphia :  |b Kogan Page, Ltd.,  |c 2007. 
490 0 # |a Gale virtual reference library 
504 # # |a Includes bibliographical references and index. 
505 0 # |a Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion. 
520 # # |a Demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. 
533 # # |a Electronic reproduction.  |b Farmington Hills, Mi :  |c Gale.  |n Available via World Wide Web. 
534 # # |e vii, 200 p. : ill. ; 24 cm.  |p Original: 
538 # # |a Mode of access: Internet. 
650 # 0 |a Brand name products. 
650 # 0 |a Business names. 
650 # 0 |a Management  |x Employee participation. 
650 # 0 |a Corporate image. 
710 2 # |a Gale Group. 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:uitm_pj&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2QDT  |z Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access 
912 # # |a 2QDT 

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