Branding your business promoting your business, attracting customers and standing out in the market place /
Explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for a business.
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| Format: | Electronic |
| Language: | English |
| Published: |
London, U.K. :
Kogan Page,
c2008.
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| Series: | Gale virtual reference library
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| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |