Living the brand how to transform every member of your organization into a brand champion /
Demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals.
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| Format: | Electronic |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page, Ltd.,
2007.
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| Edition: | 3rd ed. |
| Series: | Gale virtual reference library
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| Subjects: | |
| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |