Brand immortality how brands can live long and prosper /
Explores the key marketing factors in brand health, and shows how brands need to adapt to prosper throughout their life. Shows how to manage strategy to ensure that a brand rides the category life-cycle waves and becomes immortal.
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| Format: | Electronic |
| Language: | English |
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London, U.K. :
Kogan Page,
c2008.
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| Series: | Gale virtual reference library
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| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |