The new strategic brand management creating and sustaining brand equity long term /
Reveals the latest techniques used by companies worldwide and the leading issues faced by the brand strategist today, supported by case studies. Covers numerous topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store bra...
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| Format: | Electronic |
| Language: | English |
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London, England :
Kogan Page,
c2008.
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| Edition: | 4th ed. |
| Series: | Gale virtual reference library
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| Subjects: | |
| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |