How to succeed at retail winning case studies and strategies for retailers and brands /

• Main Author: Lincoln, Keith.
• Corporate Author: Gale Group.
• Other Authors: Thomassen, Lars.
• Format: Electronic
• Language: English
• Published: London, United Kingdom : Kogan Page, c2007.
• Series: Gale virtual reference library
• Subjects: Retail trade.; Brand name products.
• Online Access: Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access

Examines how the world's most successful brands sell themselves to today's shoppers and identifies key factors that can lead to retail success.

Table of Contents:

• REsolving the big squeeze
• REflating the brand
• REassessing the shopper
• REconnecting to the shopper
• REevaluating the shopping experience
• REstorming the trends
• REcreating the brand message
• REflagging it
• REtrying again and again
• REstoring your ethics
• The companies doing it right
• Becoming a retail phenomenon
• A source of light
• REtailizing the brand
• Postscript ... eat or be eaten!