Private label turning the retail brand threat into your biggest opportunity /
Examines both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands. Provides strategies to combat these dangers and suggests how brand managers could use this situation as an opportunity to revitalize their brands.
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| Format: | Electronic |
| Language: | English |
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London, England :
Kogan Page,
c2008.
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| Series: | Gale virtual reference library
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| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |