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How to succeed at retail winning case studies and strategies for retailers and brands /

Examines how the world's most successful brands sell themselves to today's shoppers and identifies key factors that can lead to retail success.

Bibliographic Details
Main Author: Lincoln, Keith.
Corporate Author: Gale Group.
Other Authors: Thomassen, Lars.
Format: Electronic
Language:English
Published: London, United Kingdom : Kogan Page, c2007.
Series:Gale virtual reference library
Subjects:
Retail trade.
Brand name products.
Online Access:Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
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100 1 # |a Lincoln, Keith. 
245 1 0 |a How to succeed at retail  |b winning case studies and strategies for retailers and brands /  |c Keith Lincoln and Lars Thomassen.  |h [electronic resource] : 
260 # # |a London, United Kingdom :  |b Kogan Page,  |c c2007. 
440 # 0 |a Gale virtual reference library 
500 # # |a Includes index. 
505 0 # |a REsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript ... eat or be eaten! 
520 # # |a Examines how the world's most successful brands sell themselves to today's shoppers and identifies key factors that can lead to retail success. 
533 # # |a Electronic reproduction.  |b Farmington Hills, Mi :  |c Gale.  |n Available via World Wide Web. 
534 # # |e xiv, 207 p : charts.  |p Original: 
538 # # |a Mode of access: Internet. 
650 # 0 |a Retail trade. 
650 # 0 |a Brand name products. 
700 1 # |a Thomassen, Lars. 
710 2 # |a Gale Group. 
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912 # # |a 2QBA 

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