From Brand Vision to Brand Evaluation
| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
Amsterdam ; Boston ; London
Butterworth-Heinemann
2010.
|
| Subjects: | |
| Online Access: | View fulltext via EzAccess |
| LEADER | 00532na a2200133 a 4500 | ||
|---|---|---|---|
| 001 | 28563 | ||
| 005 | 2016319102513 | ||
| 020 | # | # | |a 9780080966649 (eBook) |
| 100 | 1 | # | |a L De Chernatony |
| 245 | # | # | |a From Brand Vision to Brand Evaluation |h [electronic resources] |
| 260 | # | # | |a Amsterdam ; Boston ; London |b Butterworth-Heinemann |c 2010. |
| 300 | # | # | |a 1 online resource (xvi, 376 pages) |
| 650 | # | 0 | |a Brand name products. |
| 856 | # | # | |u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9781856177733 |z View fulltext via EzAccess |