Branding and sustainable competitive advantage building virtual presence /
"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
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| Other Authors: | , |
| Format: | Electronic |
| Language: | English |
| Published: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
2011.
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| Subjects: | |
| Online Access: | Chapter PDFs via platform: |