Systems thinking and process dynamics for marketing systems : technologies and applications for decision management /
Main Author: | Rajagopal, 1957- |
---|---|
Format: | Book |
Published: |
Hershey, PA :
Business Science Reference,
2012.
|
Subjects: | |
Online Access: | View fulltext via EzAccess |
Similar Items
-
Strategic management accounting : a practical guidebook with case studies /
by: Li, Wing Sun,
Published: (2018) -
Managing sport mega-events /
Published: (2017) -
Global strategy /
by: Peng, Mike W., 1968-
Published: (2017) -
Marketing in a digital world /
Published: (2019) -
Strategic Communication at Work : The Impact Paradigm /
by: Lennard, Diane,
Published: (2018)