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Successful customer relationship management programs and technologies issues and trends /

"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.

Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Eid, Riyad.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2012.
Subjects:
Customer relations > Management > Data processing.
Customer relations > Management > Computer programs.
Marketing
Customer service
Analytics
Social media
Business intelligence
Business relationship management
Database marketing
Data mining
Supplier relationship management
Sales intelligence
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