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| LEADER |
01011cam a2200265 a 4500 |
| 001 |
25533 |
| 003 |
DLC |
| 005 |
20120607143832.0 |
| 008 |
111209s2012 pau b 001 0 eng |
| 010 |
# |
# |
|a 2011049189
|
| 020 |
# |
# |
|a 9781466609693
|
| 020 |
# |
# |
|a 9781466609709 (ebook)
|
| 020 |
# |
# |
|a 9781466609716 (print & perpetual access)
|
| 040 |
# |
# |
|a DLC
|c DLC
|d DLC
|
| 042 |
# |
# |
|a pcc
|
| 050 |
# |
# |
|a HF5415
|b .R257 2012
|
| 082 |
# |
# |
|a 658.8/02
|2 23
|
| 100 |
# |
# |
|a Rajagopal,
|d 1957-
|
| 245 |
# |
# |
|a Systems thinking and process dynamics for marketing systems :
|b technologies and applications for decision management /
|c Rajagopal.
|
| 260 |
# |
# |
|a Hershey, PA :
|b Business Science Reference,
|c 2012.
|
| 300 |
# |
# |
|a xvi, 327 p. ;
|c 29 cm.
|
| 504 |
# |
# |
|a Includes bibliographical references (p. 304-323) and index.
|
| 650 |
# |
# |
|a Marketing.
|
| 650 |
# |
# |
|a Strategic planning.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-0969-3
|z View fulltext via EzAccess
|