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Customer relationship management and the social and semantic web enabling cliens conexus /

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher.

Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Colomo-Palacios, Ricardo, 1973-, Varajão, João, 1972-, Soto-Acosta, Pedro, 1979-
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2012.
Subjects:
Customer relations > Management.
Semantic Web.
Online social networks.
CRM
Collective intelligence
E-government
Academic libraries
Knowledge discovery in databases
Knowledge-driven customer support services
Recommender system design
Sales force automation
Semantic Web applications
SMEs
Sentiment analysis
Social network analysis
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