Systems thinking and process dynamics for marketing systems : technologies and applications for decision management /
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| Format: | Book |
| Published: |
Hershey, PA :
Business Science Reference,
2012.
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| Online Access: | View fulltext via EzAccess |
| Physical Description: | xvi, 327 p. ; 29 cm. |
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| Bibliography: | Includes bibliographical references (p. 304-323) and index. |
| ISBN: | 9781466609693 9781466609709 (ebook) 9781466609716 (print & perpetual access) |