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Customer knowledge management people, processes, and technology /

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse med...

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Bibliographic Details
Main Author: Al-Shammari, Minwir, 1962-
Corporate Author: IGI Global.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
Subjects:
Customer relations.
Relationship marketing.
Capturing data from customers
CKM business model
CKM framework
CKM model for customer life cycle
CKM model for mass customization
CKM-based organization
Customer knowledge management
Customer-centric intelligence architecture
Difficult-to-imitate competitive strategies
ICT classification system
Information requirement analysis model
Organizational reinvention model
Redesigning processes
Retooling ICT systems
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