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Customer relationship management and the social and semantic web enabling cliens conexus /

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher.

Bibliographic Details
Corporate Author:	IGI Global.
Other Authors:	Colomo-Palacios, Ricardo, 1973-, Varajão, João, 1972-, Soto-Acosta, Pedro, 1979-
Format:	Electronic
Language:	English
Published:	Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2012.
Subjects:	Customer relations > Management. Semantic Web. Online social networks. CRM Collective intelligence E-government Academic libraries Knowledge discovery in databases Knowledge-driven customer support services Recommender system design Sales force automation Semantic Web applications SMEs Sentiment analysis Social network analysis
Online Access:	Chapter PDFs via platform:

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