Managing customer trust, satisfaction, and loyalty through information communication technologies
"This book highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage"--Provided by publisher.
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| Format: | Electronic |
| Language: | English |
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Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2013.
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| Online Access: | View fulltext via EzAccess |