Cover Image

Managing Social Media and Consumerism The Grapevine Effect in Competitive Markets /

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Bibliographic Details
Main Author: Rajagopal. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Subjects:
Business.
Corporate governance.
Marketing.
Market research.
Management.
International business enterprises.
Economics.
Management science.
Business and Management.
International Business.
Economics, general.
Corporate Governance.
Market Research/Competitive Intelligence.
Online Access:View fulltext via EzAccess
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650 # 0 |a Business. 
650 # 0 |a Corporate governance. 
650 # 0 |a Marketing. 
650 # 0 |a Market research. 
650 # 0 |a Management. 
650 # 0 |a International business enterprises. 
650 # 0 |a Economics. 
650 # 0 |a Management science. 
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650 2 4 |a Management. 
650 2 4 |a International Business. 
650 2 4 |a Economics, general. 
650 2 4 |a Corporate Governance. 
650 2 4 |a Market Research/Competitive Intelligence. 
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