APA Citation

Rajagopal. (2013). Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets. London: Palgrave Macmillan UK : Imprint: Palgrave Macmillan.

Chicago Style Citation

Rajagopal. Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets. London: Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.

MLA Citation

Rajagopal. Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets. London: Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.

Warning: These citations may not always be 100% accurate.