Managing Social Media and Consumerism The Grapevine Effect in Competitive Markets /
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
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| Format: | Electronic |
| Language: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2013.
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| Online Access: | View fulltext via EzAccess |