Description: Managing Social Media and Consumerism

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Managing Social Media and Consumerism The Grapevine Effect in Competitive Markets /

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Bibliographic Details
Main Author:	Rajagopal. (Author)
Corporate Author:	SpringerLink (Online service)
Format:	Electronic
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Subjects:	Business. Corporate governance. Marketing. Market research. Management. International business enterprises. Economics. Management science. Business and Management. International Business. Economics, general. Corporate Governance. Market Research/Competitive Intelligence.
Online Access:	View fulltext via EzAccess

Description
Summary:	Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Physical Description:	XVIII, 259 p. online resource.
ISBN:	9781137281920