Private label turning the retail brand threat into your biggest opportunity /
Examines both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands. Provides strategies to combat these dangers and suggests how brand managers could use this situation as an opportunity to revitalize their brands.
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| Format: | Electronic |
| Language: | English |
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London, England :
Kogan Page,
c2008.
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| Series: | Gale virtual reference library
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| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |
Table of Contents:
- Private facts
- Private myths
- Private past
- Private present
- Private future
- The S&S X Global Research Report
- The brand perspective
- The retailer perspective
- The overall perspective
- For every threat there's an opportunity
- The Private principles
- Private principle 1: Running the risk and living the reality
- Private principle 2: Retailize and be radical
- Private principle 3: Tomorrow's global, social and environmental issues are your opportunities today
- Private principle 4: Educate, navigate and inspire
- Private principle 5: Winning 'mind shelf ' is the name of the game
- Private principle 6: Innovate, imagineer and involve
- Private principle 7: Restore and reinvent the store
- Private principle 8: Catalyse your communications and brand from till to TV
- Private principle 9: Collaborate and cooperate through co-opetition
- Private principle 10: Shopper solutions steal share of wallet
- For every opportunity there's an even bigger opportunity
- Retailer Private principles 1 to 5
- Retailer Private principles 6 to 10
- Realizing the opportunity together
- Postscript: Privatizing the brand.