Cover Image

Private label turning the retail brand threat into your biggest opportunity /

Examines both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands. Provides strategies to combat these dangers and suggests how brand managers could use this situation as an opportunity to revitalize their brands.

Bibliographic Details
Main Author: Lincoln, Keith.
Corporate Author: Gale Group.
Other Authors: Thomassen, Lars.
Format: Electronic
Language:English
Published: London, England : Kogan Page, c2008.
Series:Gale virtual reference library
Subjects:
Retail trade.
Branding (Marketing) > Management.
Brand name products > Management.
Online Access:Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
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100 1 # |a Lincoln, Keith. 
245 1 0 |a Private label  |b turning the retail brand threat into your biggest opportunity /  |c Keith Lincoln & Lars Thomassen.  |h [electronic resource] : 
260 # # |a London, England :  |b Kogan Page,  |c c2008. 
490 0 # |a Gale virtual reference library 
504 # # |a Includes bibliographical references and index. 
505 0 # |a Private facts -- Private myths -- Private past -- Private present -- Private future -- The S&S X Global Research Report -- The brand perspective -- The retailer perspective -- The overall perspective -- For every threat there's an opportunity -- The Private principles -- Private principle 1: Running the risk and living the reality -- Private principle 2: Retailize and be radical -- Private principle 3: Tomorrow's global, social and environmental issues are your opportunities today -- Private principle 4: Educate, navigate and inspire -- Private principle 5: Winning 'mind shelf ' is the name of the game -- Private principle 6: Innovate, imagineer and involve -- Private principle 7: Restore and reinvent the store -- Private principle 8: Catalyse your communications and brand from till to TV -- Private principle 9: Collaborate and cooperate through co-opetition -- Private principle 10: Shopper solutions steal share of wallet -- For every opportunity there's an even bigger opportunity -- Retailer Private principles 1 to 5 -- Retailer Private principles 6 to 10 -- Realizing the opportunity together -- Postscript: Privatizing the brand. 
520 # # |a Examines both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands. Provides strategies to combat these dangers and suggests how brand managers could use this situation as an opportunity to revitalize their brands. 
533 # # |a Electronic reproduction.  |b Farmington Hills, Mi :  |c Gale.  |n Available via World Wide Web. 
534 # # |e xiv, 297 p. : ill. ; 24 cm.  |p Original: 
538 # # |a Mode of access: Internet. 
650 # 0 |a Retail trade. 
650 # 0 |a Branding (Marketing)  |x Management. 
650 # 0 |a Brand name products  |x Management. 
700 1 # |a Thomassen, Lars. 
710 2 # |a Gale Group. 
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912 # # |a 2QAR 

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