|
|
|
|
| LEADER |
02544cam a2200349 a 4500 |
| 001 |
3003 |
| 003 |
MiFhGG |
| 005 |
20110124223045.0 |
| 006 |
m d |
| 007 |
cr un ---uuuua |
| 008 |
070914s2008 enka sb 001 0 eng |
| 020 |
# |
# |
|a 9780749453497 (electronic book)
|
| 020 |
# |
# |
|a 9780749450854 (alk. paper)
|
| 035 |
# |
# |
|a (OCoLC)432428525
|
| 040 |
# |
# |
|a DLC
|c DLC
|d BAKER
|d YDXCP
|d BTCTA
|d C#P
|d BWK
|d DLC
|d MiFhGG
|
| 100 |
1 |
# |
|a Kapferer, Jean-Noel.
|
| 245 |
1 |
4 |
|a The new strategic brand management
|b creating and sustaining brand equity long term /
|c Jean-Noel Kapferer.
|h [electronic resource] :
|
| 250 |
# |
# |
|a 4th ed.
|
| 260 |
# |
# |
|a London, England :
|b Kogan Page,
|c c2008.
|
| 490 |
0 |
# |
|a Gale virtual reference library
|
| 504 |
# |
# |
|a Includes bibliographical references and index.
|
| 505 |
0 |
# |
|a Brand equity in question -- Strategic implications of branding -- Brand and business building -- From private labels to store brands -- Brand diversity: the types of brands -- The new rules of brand management -- Brand identity and positioning -- Launching the brand -- The challenge of growth in mature markets -- Sustaining a brand long term --Adapting to the market: identity and change -- Growth through brand extensions -- Brand architecture -- Multi-brand portfolios -- Handling name changes and brand transfers -- Brand turnaround and rejuvenation -- Managing global brands -- Financial valuation and accounting for brands.
|
| 520 |
# |
# |
|a Reveals the latest techniques used by companies worldwide and the leading issues faced by the brand strategist today, supported by case studies. Covers numerous topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment.
|
| 533 |
# |
# |
|a Electronic reproduction.
|b Farmington Hills, Mi :
|c Gale.
|n Available via World Wide Web.
|
| 534 |
# |
# |
|e xv, 560 p. : ill. ; 25 cm.
|p Original:
|
| 538 |
# |
# |
|a Mode of access: Internet.
|
| 650 |
# |
0 |
|a Brand name products.
|
| 650 |
# |
0 |
|a Brand name products
|x Management.
|
| 650 |
# |
0 |
|a Commercial products.
|
| 710 |
2 |
# |
|a Gale Group.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:uitm_pj&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2QBJ
|z Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
|
| 912 |
# |
# |
|a 2QBJ
|