Distribution channels understanding and managing channels to market /
Explores the way in which a business can make money from its distribution activities through an understanding of all the different business models - and explains why business models are so important. Also provides key information about all of the partners involved in the distribution chains, includi...
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| Format: | Electronic |
| Language: | English |
| Published: |
London, U.K. :
Kogan Page,
c2008.
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| Series: | Gale virtual reference library
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| Subjects: | |
| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |
Table of Contents:
- Introduction
- Why business models matter
- The role of the distributor
- How the distributor business model works
- Margins and profitability
- Working capital
- Productivity
- Sustainability
- Managing growth
- How to sell to distributors
- The roles of the final-tier trade channel players
- How the business model of the final-tier trade channel players works
- Sales and utilization
- Gross margin and recoverability
- Working capital management
- Value creation and growth
- How to sell to final-tier trade channel players
- The role of retailers
- How the retail business model works
- The measures that matter and how to manage with them
- How to sell to retailers.