Distribution channels understanding and managing channels to market /

Explores the way in which a business can make money from its distribution activities through an understanding of all the different business models - and explains why business models are so important. Also provides key information about all of the partners involved in the distribution chains, includi...

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Bibliographic Details
Main Author: Dent, Julian, 1957-
Corporate Author: Gale Group.
Format: Electronic
Language:English
Published: London, U.K. : Kogan Page, c2008.
Series:Gale virtual reference library
Subjects:
Online Access:Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access