Distribution channels understanding and managing channels to market /
Explores the way in which a business can make money from its distribution activities through an understanding of all the different business models - and explains why business models are so important. Also provides key information about all of the partners involved in the distribution chains, includi...
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| Format: | Electronic |
| Language: | English |
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London, U.K. :
Kogan Page,
c2008.
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| Series: | Gale virtual reference library
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| Subjects: | |
| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |
| Summary: | Explores the way in which a business can make money from its distribution activities through an understanding of all the different business models - and explains why business models are so important. Also provides key information about all of the partners involved in the distribution chains, including distributors, wholesalers, final tier channel players and retailers. |
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| Item Description: | Includes index. |
| Format: | Mode of access: Internet. |
| ISBN: | 9780749455057 (electronic book) 9780749452568 |