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Advertising and promotion in "new" Asia

Bibliographic Details
Other Authors:	Fam, Kim, 1960-, McNeill, L. C.
Format:	Electronic
Language:	English
Published:	[Bradford, England] : Emerald, [2009]
Series:	Asia Pacific journal of marketing and logistics ; vol. 21, no. 2.
Subjects:	Consumer behavior > Asia. Advertising > Asia. BUSINESS & ECONOMICS > Consumer Behavior. Electronic books.
Online Access:	ebrary View fulltext via EzAccess

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