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Brand attachment constructs, consequences and causes /

Bibliographic Details
Main Author: Park, C. Whan.
Other Authors: MacInnis, Deborah J., Priester, Joseph R., 1960-
Format: Electronic
Language:English
Published: Boston : Delft, c2008.
Subjects:
Brand loyalty.
Consumer behavior > Psychological aspects.
BUSINESS & ECONOMICS > Consumer Behavior.
Electronic books.
Online Access:View fulltext via EzAccess

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