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| LEADER |
02643cam a2200493Ia 4500 |
| 001 |
2487 |
| 003 |
OCoLC |
| 005 |
20130711001811.0 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
090909s2009 enk ob 000 0 eng d |
| 019 |
# |
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|a 646824513
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| 020 |
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|a 9781848556775 (electronic bk.)
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| 020 |
# |
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|a 1848556772 (electronic bk.)
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| 020 |
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|z 9781848556768
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| 029 |
1 |
# |
|a AU@
|b 000051555525
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| 035 |
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|a (OCoLC)436110957
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| 040 |
# |
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|a N$T
|b eng
|c N$T
|d OCLCQ
|d EBLCP
|d E7B
|d OCLCQ
|d MYPMP
|d OCLCQ
|d OCLCO
|d OCLCQ
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| 043 |
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|a a------
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| 049 |
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|a MYTA
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| 050 |
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4 |
|a HF5415.33.A78
|b A38 2009eb
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| 072 |
# |
7 |
|a BUS
|x 016000
|2 bisacsh
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| 082 |
0 |
4 |
|a 658.8/342095
|2 22
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| 245 |
0 |
0 |
|a Advertising and promotion in "new" Asia
|c guest editors, Kim-Shyan Fam and Lisa McNeill.
|h [electronic resource] /
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| 260 |
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|a [Bradford, England] :
|b Emerald,
|c [2009]
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| 300 |
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|a 1 online resource.
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| 490 |
1 |
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|a Asia Pacific journal of marketing and logistics,
|v vol. 21, no. 2
|x 1355-5855 ;
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| 500 |
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|a Title from PDF title page (viewed Sept. 9, 2009).
|
| 504 |
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|a Includes bibliographical references.
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| 505 |
0 |
# |
|a When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li ... [et al.] -- Commercializing artistic authenticity via collaborative design / Yuli Bai ... [et al.] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong ... [et al.].
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| 650 |
# |
0 |
|a Consumer behavior
|z Asia.
|
| 650 |
# |
0 |
|a Advertising
|z Asia.
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| 650 |
# |
7 |
|a BUSINESS & ECONOMICS
|x Consumer Behavior.
|2 bisacsh
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| 655 |
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7 |
|a Electronic books.
|2 local
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| 655 |
# |
4 |
|a Electronic books.
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| 700 |
1 |
# |
|a Fam, Kim,
|d 1960-
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| 700 |
1 |
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|a McNeill, L. C.
|q (Lisa C.)
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| 830 |
# |
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|a Asia Pacific journal of marketing and logistics ;
|v vol. 21, no. 2.
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| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://site.ebrary.com/id/10326912
|3 ebrary
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|z View fulltext via EzAccess
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